Innovation & Technology

Intertextile SHANGHAI Autumn 2025

Japan pavilion expands with new exhibitors

Published At: August 31, 2025

The Intertextile Shanghai Apparel Fabrics - Autumn Edition 2025 will be held over three days from September 2 at the National Exhibition and Convention Center in Shanghai, China. At this autumn edition, the Japan Pavilion, organized by the Japan Fashion Week Organization (JFWO), is scheduled to feature 36 companies (including two new exhibitors) across a total area of 756 square meters.

At the previous edition held in March, the Japan Pavilion saw its largest-ever scale for a spring edition, with the participation of numerous new exhibitors and companies returning after several years. Many Japanese booths recorded a significantly higher number of business meetings than expected.

For the upcoming autumn edition, the number of participating companies has increased compared to last year. As with the successful business outcomes of the spring edition, strong expectations are anticipated once again for the innovative fabrics offered by Japanese companies.

COSETTE CO., LTD.

Highlighting Specialty Functional Fabrics

Figure 2: Hollow structure.

Cosette Co., Ltd. specialises in the development and proposal of functional fabrics. The company has actively engaged in material innovation, leading to the creation of numerous new fabrics, which prompted its participation in this exhibition. At its booth, Cosette will introduce a wide range of functional textiles to visitors.

For summer applications, the company will present “IN DRY”, a fabric focused on cooling sensations. It features a sustained cooling effect through the combination of natural fibres and multi-lobed cross-section polyester. The fabric draws moisture away from the skin to the surface in a single direction, providing quick-drying functionality on the skin side and sustained cooling through evaporative heat loss.

For winter, Cosette will showcase materials designed for insulation and warmth, such as “Blue Smoke,” which uses “aerogel”, a material with extremely low thermal conductivity, to achieve heat insulation; “HEATABS,” a heat-generating fabric that absorbs light; and various high-loft waddings with excellent bulkiness. In total, the company plans to present 10 to 15 fabric types, along with reference products that demonstrate their application.

STYLETEX CO., LTD.

Figure 3: Competing with High-Density Yarn-Dyed Fabrics.

STYLETEX CO., LTD. specialises in high-density woven fabrics made with yarn-dyed Sulphur dyes. This will be the company’s second consecutive participation in the fair. STYLETEX aims to generate new demand by showcasing high-value-added coat fabrics, including ultra-high-density textiles and high-density cotton-silk blends.

Sulphur dyes are known for their excellent light fastness and durability, but they require advanced techniques for accurate colour matching. As such, there are few companies in Japan producing coat fabrics using yarn-dyed Sulphur-dyed threads. While medium to light shades are achievable with Sulphur dyes, dark shades are proposed using fabrics dyed with vat dyes.

The main focus will be on six stock-supported fabric items. Since standard coat fabrics are already widely available in the Chinese market, STYLETEX will present distinctive, uncommon fabrics. These unique products received high praise during the previous edition of the fair, and the company expects similarly positive feedback this time as well.

SANYO SENKO CO., LTD. 

Figure 4: Introducing Indigo Gradation Discharge Printing and More

SANYO SENKO CO., LTD. is participating in this exhibition for the first time. Having achieved positive results through repeated participation in European fabric trade fairs, the company has now decided to actively expand into the Chinese market by exhibiting. They will showcase products as “indigo gradation discharge prints” and pigment-coated fabrics.

The Indigo Gradation Discharge Print is an evolved form of the traditional discharge printing technique, which removes color from fabric to create lines or patterns. By adjusting the concentration of the discharge agent, it is possible to gradually remove the indigo dye from denim, allowing for subtle and detailed gradation effects. This technique has received high praise both in Japan and overseas.

Their pigment-coated fabrics, printed using a rotary printing machine, are washed at subcontracted factories to give them a distinctive texture and appearance. In addition, more than 100 fabric samples will be presented, including “Dusty,” a yarn-dyeing technique using a ring-dyed core-white method by partner mills, as well as denim products from their affiliated company, CHUGOKU BOSHOKU CO., LTD.

CHIKUMA & CO., LTD.

Figure 5: Building a Platform for Expanding Business in China.

CHIKUMA & CO., LTD. is returning to Intertextile Shanghai. The company had temporarily suspended fabric sales to general apparel markets in China, but has now resumed operations. By participating in Intertextile Shanghai, CHIKUMA aims to reinforce and accelerate its exports to the Chinese market.

They are targeting both women's and men's fashion segments. The company plans to exhibit fabrics that express a variety of textures through special finishing on cotton and wool, as well as functional multi-layered fabrics suitable for sportswear, and high-density cotton fabrics ideal for trench coats.

These fabrics have also been showcased at fabric fairs in Italy and have received positive feedback. Some of their high-end wool fabrics were especially well received. CHIKUMA is hoping to gain similar recognition at Intertextile Shanghai and sees this opportunity as a means to cultivate new clients.

ASANO NENSHI CO., LTD. 

Figure 6: Pioneering the Market with Specialty Twisted Yarn.

ASANO NENSHI CO., LTD. is participating in Intertextile for the first time, aiming to expand into the Chinese market with its signature specialty yarn, "Super Zero". While the yarn will be highlighted primarily for towel applications, the company will also showcase items such as denim and other fabrics, actively proposing its use in the fashion sector.

Super Zero is a unique yarn made by twisting spun yarn with a water-soluble yarn, then applying a reverse double twist to the spun yarn before dissolving the water-soluble component. This process results in a soft texture and lightweight feel. Towels made with this yarn, such as the "Air Kaol", have been well received in China. Yarn exports to countries such as Vietnam are increasing, and full-scale sales in China are now underway.

The company is also turning its attention to the fashion apparel sector. It will showcase fabrics and finished products such as denim using Super Zero as the weft yarn, and 100% wool knits made with Super Zero. The denim is produced in cooperation with partner factories in Okayama Prefecture.

Intertextile SHANGHAI China Innovation Japan
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